New from the creator of Captain Underpants, it's Dog Man, the 1New York Times bestselling, crime-biting canine who is part dog,part man, and ALL HERO! And he's ready to take on Petey the Cat,the felonious feline who's always hacking up harebrained schemes. THREE HILARIOUS BOOKS IN ONE SET!
Das neue Kinderbuch des Bestsellerautors Dave Eggers Ein einzigartig schönes Kinderbuch über ein weltbekanntes Wahrzeichen: die Golden Gate Bridge Mit grandiosen Scherenschnitt-Illustrationen von Tucker Nichols (Herr Sauermann sucht seine Zähne)
Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one. It is typically employed in enterprise level sales organizations, basically treating large companies as markets in themselves, joining forces across sales, marketing, R&D, etc. ABM focuses explicitly on individual client accounts and their needs. More importantly, it is a collaborative approach that engages sales, marketing, delivery, and key executives towards achieving the client's business goals.A Practitioner's Guide to Account-Based Marketing includes case studies from practicing professionals working in account-based marketing, including pioneering companies such as BT, Cisco, Cognizant, Fujitsu, Hewlett-Packard and more. It explores the development of account-based marketing as a business practice, including the lessons learned by the pioneers of the approach, and the pitfalls that those implementing it should avoid. It gives a step-by-step process for those wishing to set up an account-based marketing program, and use it tactically to accelerate growth in strategic accounts. An emphasis on practicality, an accessible and pragmatic tool for those who want a holistic guidebook to dip in and out of as they develop careers in ABM.