Gain essential skills for career development and craft a winning business plan to secure the support you need with this one-stop guide to producing the most professional and convincing plans possible.
We make decisions all the time. Yet even the smartest and most experienced among us make predictable errors. So, what makes a good decision? How can we avoid being tripped up by cognitive biases? Here is a lively tour of nine common decision-making traps - guided by the latest developments in behavioural economics and cognitive psychology - and practical tools for avoiding them.
Kristy has moved to the ritzy neighborhood across town. The other members of The Baby-sitters Club think it's a good opportunity to get new business, but the kids who live nearby aren't cool. They criticize Kristy's clothes and make fun of the BSC. Worst of all, they laugh at Louie, Kristy's elderly collie. These kids are snobs! But if anyone can show them, it's The Baby-sitters Club!
